Good design is simple. When you're forced to be simple, you're forced to face the real problem. When you can't deliver ornament, you have to deliver substance.
Brands of the future will be those who are able to surround their products and services with ardent advocates, loyalists: passion brands.
It’s still early days yet for Mandingo Roots Tonic Wine, Akoben Studios’ latest branding project. Clear, consistent images were used for this campaign presented as a challenge to the public through its tagline “Are you man enough?"
An important aspect of brand development is to create a positive emotional attachment to the brand, which creates a response in its audience even without the audience seeing the product or directly experiencing the service.
Established in 1966, Moncrieffe’s Patio Shop have provided Jamaicans with quality wrought iron products, but needed to revamp their image and increase visibility. As part of this process, Akoben will be refreshing their logo, designing a series of press ads and building a new, dynamic website.